Informa TechTarget (formerly Industry Dive)

Senior Marketing Programs Manager

June 2023 - Current

Marketing Programs Manager

April 2022 - June 2023

Marketing Programs Associate

June 2021 – April 2022

  • Lead book of business consisting of ~150 tech, health and wellness clients generating ~$5.2M revenue annually. Run point on entire sales cycle from prospecting to initial sale to account management, upsell and large-scale renewals.

  • Design and pitch strategic marketing campaigns that leverage Industry's Dive's digital properties based on client KPIs. Oversee campaign execution and ad reporting via channels like Google Ads Manager and Google Analytics.

  • Grow existing client spend by focusing on multithreading internal points of contact, suggesting strategic media mixes, and building relationships with agencies to win RFPs.

  • Founding member of sales team's Culture Committee, brainstorming creative ways to motivate sales reps and increase employee engagement across the entire department.

  • Fastest rep to be promoted from Associate to Manager, and fastest rep to be promoted from Manager to Senior Manager.

Avant Gardner/Brooklyn Mirage

Guest List Coordinator

July 2022 - June 2023

  • Led guest list at one of DJ Magazine's top music venues in the world, working cross-functionally with Artist Relations and Marketing departments to confirm guest access levels and media passes.

Union Stage

Street Team Onsite Supervisor

September 2021 - June 2022

  • Managed team of ~25 volunteers, organizing marketing efforts, including flyering for concerts and onsite tabling at shows to generate email newsletter signups.

SiriusXM + Pandora

Music Programming Operations Intern

January 2021 - April 2021

  • Compiled playlists, scheduled songs, mixed audio for on-air programming, and managed maintenance of music database for Lithium, U2X and First Wave channels.

  • Oversaw the production of First Wave's "Love Your Way" Valentine's Day Special, encouraging listeners to leave voicemails requesting songs for significant others, editing and mixing the voicemail audio, and scheduling songs for the special.

  • Assisted in development of Andy Cohen's Kiki Lounge Channel, compiling song list to include in channel's music database in accordance with target listener profile and artistic direction from Programming executives.